SISU acquired by NBTY Inc. New York
SISU is a premium brand of vitamin and supplement products with a national presence in Canada. Brand awareness is high, distribution is excellent, and the brand has the endorsement of many health care professionals. Prior to the sale, the owners had made a major investment to revitalize the business with new product introductions, new packaging and advertising support. Annual revenue prior to the sale was approximately $25 million.
Due to industry consolidation, the decision was made to sell the business. With a strong presence in Canada, the brand was of most interest to major industry players in both Canada and the U.S. Our company structured the Information Package based on the equity of the brand and significant post purchase synergies which we realized by an industry buyer.
Multiple offers were received. The business was sold to NBTY Inc. a vertically integrated manufacturer is nutritional supplements listed on the New York Stock Exchange.